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Daim bar
The Daim bar (Dajm in Scandinavia and Finland until 1990, and Dime in the UK and Ireland until 2005) is a crunchy almond butter bar covered in milk chocolate. The brand was purchased by Kraft Foods in 1993, however ownership is now held by Mondelēz International〔(【引用サイトリンク】url=http://www.mondelezinternational.se/about-us/mondelez-sweden )〕 following Kraft's confectionery division name rebranding. Daim originated in Sweden and Norway in 1953, produced by Marabou and Freia respectively.
Daim was created after research into a similar product produced by the American company Heath. Marabou's vice president, Lars Anderfelt, asked to license the Heath product in the early 1950s. Heath refused, but gave a list of the ingredients to Anderfeldt. It was tested in Stockholm in 1952 with great success and launched nationally in Sweden〔(【引用サイトリンク】 title=Varumärken - M )〕 and Norway 1953, in Finland in 1963 and Denmark in 1971.
In 2007, a 'Limited Edition Cappuccino' Daim bar was released. A limited edition forest fruit bar has also been released, as well as Gingerbread (Pepparkaka) Daim, Coke Daim, White chocolate Daim, Dark chocolate Daim, Blueberry Daim, Lemon-orange Daim and Mint Daim. Daim bars imported from Sweden (manufactured in Upplands Väsby) have been sold in IKEA stores in many countries.
A mid-1990s television commercial campaign for the chocolate bar in the United Kingdom featured the comedian Harry Enfield.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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